Key E-Commerce Strategy Consulting Services
01. Situation Analysis
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Review of current e-commerce infrastructure, including platforms, marketplaces, and third-party logistics
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Evaluation of existing customer experiences (CX) and user experiences (UX)
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Analysis of market trends, competition, and consumer behaviour
02. Goal Setting & Objectives
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Identification of business objectives, such as revenue growth, customer acquisition, or market expansion
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Alignment of objectives with e-commerce strategies and tactics
03. Market Research & Analysis
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Research on target audiences, their needs, preferences, and pain points
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Competitor analysis to understand market positioning and gaps
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Insights on market trends, consumer behaviour, and regulatory requirements
04. E-commerce Platform & Infrastructure Optimisation
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Assessment of current e-commerce platforms, marketplaces, and third-party logistics
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Recommendations for platform changes, integrations, or implementations
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Optimisation of website performance, scalability, and user experience
05. Marketplace & Channel Strategies
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Identification of suitable marketplaces, platforms, and channels for expansion
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Development of strategies for listing, inventory management, and fulfilment
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Analysis of fees, commission structures, and performance metrics
06. Cross-Border E-commerce
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Assessment of global market opportunities
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Identification of local regulations, taxes, and compliance requirements
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Strategies for international shipping, logistics, and returns
07. Digital Marketing & Paid Advertising
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Development of SEO, SEM, social media, and email marketing strategies
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Creation of content marketing, influencer marketing, and affiliate marketing plans
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Analysis of ROI and performance metrics for marketing campaigns
08. Payment & Transaction Strategies
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Assessment of current payment gateways and transaction flows
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Recommendations for payment platform implementations, integrations, or upgrades
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Strategies for optimizing payment processing fees and reducing cart abandonment
09. Customer Experience (CX) & User Experience (UX)
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Analysis of current CX and UX to identify improvement opportunities
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Development of strategies for enhancing CX, including personalization and loyalty programs
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Recommendations for UX design improvements, including website and mobile app enhancements
10. Operations & Logistics
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Review of current order fulfilment, inventory management, and shipping processes
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Recommendations for optimizing logistics and warehousing operations
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Analysis of third-party logistics (3PL) options and implementation plans
11. Performance Measurement & Monitoring
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Setup of metrics and KPIs to measure e-commerce performance
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Regular reporting and analysis of performance data
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Recommendations for continuous improvement and optimization
12. Roadmap & Implementation Plan
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Development of a comprehensive e-commerce strategy and roadmap
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Prioritization of initiatives and creation of a detailed implementation plan
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Identification of key stakeholders, resources, and timelines for successful execution

“Digital FD’s mission is to empower businesses to navigate the complexities of the global e-commerce landscape.”
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